9/12/2023 0 Comments Instagram search and explore![]() The general consensus is that 11 is the magic number of hashtags, with any more showing a decline in engagement. However, just because you CAN include 30 hashtags, doesn’t mean you SHOULD. Hashtags are just as useful as location tagging if not more so, as Instagram allows up to 30 hashtags to be added to a post compared to a single location. Remember to test out different location tags when promoting new businesses, multi-location retailers, special events, place brands, and of course, real estate and development. This is an easy way to reach users looking to explore a specific city or place t. Be sure to create save-worthy content as part of your social media strategy, such as motivational quotes, inspiration, or guides to popular cultural events or places that users will want to refer back to at a later time. The platform is currently favoring post saving as its preferred metric due to its correlation with meaningful connection and engagement. Instagram’s algorithm uses interactions such as likes, comments, shares, and post saves in its algorithm to determine whether a post will be of interest. With these new features in mind, here are a few tips to help brands use Instagram more efficiently. How to Optimize Instagram Posts for Search & Explore Users can search for a specific song and find any videos that use that specific audio, proving to be quite a time saver when hunting for a particular sound or song. Another unique feature that Instagram has added into its search function is the ability to search for audio, similar to TikTok’s “sounds” feature. Searchers can even browse through relevant topic categories along the top of the page. When searching for a topic or keyword, users now have access to a curated grid of related content, in addition to accounts, hashtags, audio and locations. ![]() Instagram has also implemented a more robust search function that allows users to discover and interact with content that they previously may have struggled to find. Users need only to refresh the page to find a new and dynamic grid of content. These curated 25 posts are displayed on a unique “Explore” page. During the ranking stage, Instagram filters those 500 posts down to the top 25 most likely to earn engagement. Next, the algorithm creates a pool of tens of thousands of posts (including Stories and IGTV videos), which then gets reduced down to 500 posts ready to be ranked. Those “seed accounts” help to predict other accounts that may interest that particular user. Generation refers to Instagram pulling “seed accounts” that a user has previously interacted with via liking, commenting, sharing or saving. This ever-refreshing content is generated using a two-step sorting process: the generation, or sourcing stage, and ranking stage. How the Instagram Explore Algorithm Worksįrequent scrollers will be familiar with the Explore feature and its associated Explore page, as one of the main tabs that houses suggested posts that are unique for each user. Luckily, Instagram has recently added the new “Search and Explore” feature which aims to help users discover fresh posts, accounts, and topics based on their previous engagement. In response, brands are increasingly looking to Instagram to build brand awareness through both paid and organic content. ![]() Instagram has exploded in popularity since its release in 2010, with an estimated 1 billion active monthly users as of July 2021, according to Statista.
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